Lip Gloss, Airports, and Soul Checks
Working in beauty and travel sounds glamorous—and sometimes it is. But if I’m honest, most days are just me, my camera, a checklist, and an inner monologue that never stops spinning.
When I am creating content solo, it’s easy to drift. Productivity blurs and my connection to everything feels off.
I found a prompt called Wunderlaken that helps anchor my ideas to the things that matter most. It's kind of like a personal alignment tool—but not in a preachy way. It gives me a gentle structure to reconnect with what I care about before I hit publish. Like a scriptwriting assistant who stays on brand “with heart.”
It helps me ask better questions:
- Am I actually proud of this?
- Is this useful?
- Is this me—or did I get off track??
Whether I’m working on a brand partnership, outlining a video, or even just writing a caption that needs to say something real—I use Wunderlaken to slow the spiral, start from my values and come up with something truly substantive. It's a way to build from the inside out. Wunderlaken helps me slow the spiral, stay anchored to my purpose, and create content that matters.
No surprise, the results feel more grounded. And honestly, that’s something I didn’t realize I was missing.
It’s not just about having a voice. It’s about keeping that voice rooted in who I really want to be.
– Lena Knorr, Influencer